Chipotle Mexican Grill CMS

Impeccable CMS solution for Chipotle Mexican Grill.

CMG garnered a whopping revenue of US$ 4.5 billion in 2015.

Spread across 2000 locations worldwide.

Highly scalable, handles more than 100k concurrent users.

Facilitates marketing team to create and publish new web pages on the fly.

  • Chipotle Mexican Grill(CMG) is an American chain of restaurants with more than 23 years in worldwide service across United States, United Kingdom, Canada, Germany and France.

  • Vinsol built a robust Content Management System on Rails for CMG marketing team keeping their enthralling and challenging business requirements in mind.

  • We adopted a modular approach for managing the colossal content and extensive data pertaining to the sites.

  • Essential features and achievements include:

    • Building up a completely new site overnight.

    • Managing multiple translations to run the site in various languages.

    • Uploading new assets in the form of images, videos and documents.

    • Single Page Publishing.

    • Highly scalable.

    • SEO friendly.

    • Enable responsive themes as per business requirements.

    • Authenticated login for CMG-CMS users with ADFS integration.

  • Vinsol provided CMG Marketing and Promotional team with the best possible solutions integrating 3rd party services like Salesforce, ExactTarget and Vibes.

  • To manage the enormous unpredictable user traffic and spikes we implemented AutoScaling of servers (an Amazon feature) for seamless functioning of sites and business.

  • It’s serving sites like ShopHouse Kitchen and Pizzeria Locale apart from Chipotle Mexican Grill.


To build a user-friendly, robust and adaptable content management system with pressing challenges like traffic spikes, security vulnerabilities and marketing campaigns to name a few.


CMG-CMS built on Rails platform as the perfect solution for ever changing content of the sites with essential 3rd party services integration like Salesforce, ExactTarget and Vibes.