ideeli

E-commerce daily deals platform.

Acquired by Groupon in January 2014

An emerging e-commerce site offering daily flash sales, ideeli sought our help to increase its development capacity so it could undertake more aggressive business initiatives. We collaborated closely with development teams on three continents to create a more robust, flexible back-end.

To accommodate a membership that had grown from thousands to hundreds of thousands, we introduced new features that didn’t compromise the fast, fluid experience of each sale. When ideeli expanded into travel and service deals, we developed fulfilment logic to work within the new infinite inventory structure and allow ideeli to automatically communicate with vendors to generate coupons for members.

We also improved the persistent shopping cart feature by developing an independent inventory management system that helped increase membership and streamlines transactions.

By building systems with sophisticated structure and communication, along with features in line with the brand’s growth, we helped push
ideeli from a startup into an e-commerce titan.