SpreeCommerce Customer Segmentation
Got a lot of registered users but getting too few orders? Sending emails to a big lot but don’t see why they don’t return to your e-commerce store? Customers not completing orders? Or completing just one order and vanishing? You need Customer Segmentation!
Every customer is unique, so you should not do one-size-fits-all marketing. Customer Segmentation can be a powerful means to identify unmet customer needs. You need to segment the customers and study and understand their behavior. Segmenting customers based on their behavior eliminates the guesswork, because you categorize your customers into smaller groups of people who have something in common and that makes reaching out to your potential customers easier. Also, the probability of getting a response from this specific group is more. For example, you can search for all the people who come to your website often but don’t order by setting ‘Number of Sessions’ to ‘greater than or equal to’ a suitable number like ‘5’ and ‘Number of Orders’ to ‘0’ and adjust your marketing strategy accordingly.
Here is a demonstration of how to use the Customer Segmentation extension: -
Go to the User Segmentation section and click on ‘Create Segment’.