Today’s market is the market of the Design but the technology. Not only related to the web applications but in a very generic sense. The greatly designed application basecamp turned Rails into a favorite framework of numerous programmers all over the globe. But the non-tech end users who are using basecamp don’t even think on which tech it has been built. Its all design and usability that matters. If you are in product business, the technology matters when it comes to scalability. A lots of frameworks offers good scalability… Rails applications are now even much more scalable. The great thing, which certainly adds up much a +ve biasing to select Rails as a framework of choice is the boost it adds to the development speed for a product business. But, for a services and consultancy most people opt for whats in demand in the market. I really like working on rails, naturally in consultancy it gives good business and in product it adds up a speed which second to none.
But the only thing which is mandatory to be on top with any tech you select for your product is the design and the vice-versa doesn’t stand here.

Great words from great design enginners…

With the market being ultra-competitive and high on style, it is not enough to just have a good product — it has to score good on looks too.

Design gives the consumer an experience and not just a product, which, in turn, leads to a loyal customer base. This is one area where investments are small when compared to the benefits a company can get out of it.

It takes time fort a startup to realize the worth of design. A startup is also, more often than not, cash strapped and thus does not have funds to invest in designing, which is an area that requires huge investments.

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