Whether you have a great idea to serve the general population or a quirky resolution to a problem that a particular set of audience faces, making a mobile app has become a necessity for a number of businesses.

Smartphones enable us to access unlimited information, make connections, and use the internet on-the-go to work on complex production tasks. Some of us would argue that the global smartphone market is oversaturated, but we believe in facts that prove this otherwise. It is because a lot of unimaginable ways are being invented for ease of doing business and mobile apps have a huge potential in the future to make our lives better.

Launching your first app would be a crucial part of formulating a winning business strategy. Accordingly, choosing between Android and iOS audiences must include some research to manage the operations effectively in the long run. Coupled with individual strategic management plans to meet business ambitions, the technical activities of iOS vs Android app development are also different from each other.

For starters, building both iOS and Android apps couldn’t only be expensive and time-consuming but also strenuous to maintain two separate teams, which would be necessarily required for continuous improvements and updates. While we do not restrict you to work on both of these simultaneously in any way, a calculated path with well-laid groundwork is likely to help you a lot for establishing a strong foundation even on one platform.

Thus, we have found out the following 7 determinants that you should consider before you present your product to the world with either an Android or iOS application, or both at the same time:

  • Purpose of the mobile application and features offered
  • Statistical analysis of mobile market data
  • Collating the market share, target audience, geography, etc. with your product
  • Timelines for your project
  • Budget for both iOS & Android
  • Financial goals
  • Promotions, expansion, and scalability

Let’s understand how these points can impact your app’s success.


1. Application’s primary purpose (and the features you would like to offer)

Identify the sole feature of your application to start with. Is it going to be an unconventional movie ticket booking concept for all users, which would later transform into a multi-purpose app with functionalities including table reservations or music concert discounts?

Do you have an idea to use Apple’s AirDrop to solve a problem, or are you trying to integrate Google Books with one of your products? Your initiative could be an adaptation of using Android-specific features or iOS’s unique characteristics that you might be exploring to utilize and implement further.

Apple and Google platforms behave differently from each other. For iOS app development, you are restricted to use their ‘closed ecosystem’ with better control and stability with app features. However, the Android app development is supported by open-source concepts with a larger user base but it is comparatively less secure.

Having said that, large-scale multinational organizations like Uber, Instagram, and Skype have achieved highly satisfactory levels of security with their Android versions. But let’s assume if a startup has a budget and it is concerned about securing the financial data before using an open-source platform like Android. Well, we are talking about Google’s Android vs Apple’s iOS. They both are perfect platforms if used correctly.

If you have a wider audience in mind to connect with, there are only tiny differences between these two giants in terms of issues like app development, data security, and reliability. For proper execution of a project, hiring a team of expert developers or any renowned ‘Solutions Provider’ with a satisfactory app development portfolio should take care of these minor fixes, so that you may focus more on your business stratagem rather than technology.

2. The background check: Fact-finding, statistical analysis, smartphone market data

iOS is a better option for e-commerce businesses eyeing the North American region, UK, Australia or some parts of Western Europe in which iOS is the preferred operating system. However, Android has a much better reach on a global scale as it dominates the rest of the world, including most populated countries like India and China.

For this reason, we recommend in-depth user research that is supplemented with the market share study of Android and iOS operating systems. Do a transverse analysis of Apple customers’ behavior in Android markets and vice versa. For launching a user-centered application, make a thorough comparison to determine factors such as:

  • The impact of design preference observed in a particular set of audience
  • Understanding the buying trends of different categories of iOS vs Android users (i.e., by age, profession, gender, location, products)
  • User feedback and suggestions

Investing in a Professional Mobile Market Report shall uncover those business prospects which are changing constantly. Mobile market intelligence and actionable insights are required to stay ahead of the competition, decide how choosing the right operating system could benefit your business, and avoid the leakage of resources. With a well-prepared report, you may proceed to our third consideration below to elaborate the analysis and pinpoint the target audience to match with your product.

3. Collating the market share, target audience, geography, etc. with your product

‘1 billion smartphone users in India alone’ is going to be a reality by around 2022-2025. Presently, affordable smartphone manufacturer Xiaomi leads the country with approximately 30% of the current base of 350-450 million users, as estimated by various sources. And, how this type of information is useful to decide if you want to launch either an iOS or Android app? Consider a simple scenario like this:

You have decided to distribute a revolutionary app which would help farmers with Geographic Information System and Satellite Imagery Data to yield better crops. Using the existing technology, you have invented an original concept (a mobile application) that is dissimilar to other solutions available in the market.

However, local compliance restricts you to not use the GIS systems within a particular geography and you are restricted to work only with some specified locations. In a case like this, if all the farmers and their family members are iOS users for a particular location, then you can imagine the outcome of spending your resources unknowingly to develop an Android app for them.

This is just an example to convince you that the need for acquiring the latest and expert insights is imperative for fruitful results, as the saying goes – ‘people who read are the people who lead.’

4. Project Timeline

Although this step is common for making an app in general, visualizing a chronological sequence of milestones would help your entire team right from the inception of an idea to achieve your first financial goal.

Just the application development cycle alone can include several stages of planning with:

  • Technical designs
  • Quality and testing
  • Problem-solving
  • Targeting ideal consumers
  • Competitive research
  • Deployment and promotion
  • Maintenance and upgrades

Apart from drafting a blueprint to finish the mobile app, management of other assignments and project dependencies is obviously done in coordination with application development teams.

5. Do you have the budget to launch and operate both iOS and Android apps together?

If there is a limited budget, then aiming for both the platforms can be costly in the beginning, especially for the iOS applications. It is generally accepted that developing and operating an Android app is more affordable than an iOS app. Android covers a broader market, is open-source and has a very large community of developers.

However, iOS users are predominantly active in the western hemisphere as Apple holds a major chunk of the smartphone market share in many economically developed countries. It’s not just the iPhone and Mac sales which is responsible for Apple’s success in Europe, US, UK, and Australia. The iOS users from these continents actually don’t mind spending for the paid subscription models and apps on their iOS backed devices – one of the major sources of Apple’s revenue. This analysis also paves the way to understand the next point;

6. Financial goals

Despite being the global leader of the smartphone industry, Android neither overshadows nor lags behind the iOS industry in the United States. As a matter of fact, an e-commerce app would lose business in the US by skipping either of these platforms. Therefore, you have to devise your financial goals according to various factors like demography, type of product, consumer behavior, competition, etc., to name a few.

The question of setting up and meeting your financial goals with the help of a mobile application demands principal understanding of doing business in general. iOS or Android, your expertise of entrepreneurship would be tested like in any other industry should you decide to enter and succeed in the world of e-commerce or money-making.

To determine the triumphant elements of a successful business, an accurate survey to launch either the iOS or Android as your first application should be a part of your broader objectives. Contact a leading development agency that can save your time and money through the app’s technical aspects.

7. Promoting your first app and taking the initiatives for scalability

If you have enjoyed some success with a concept that was only meant to support iOS’s technology, then you can think about how that idea could be integrated with Android phones as well.

Promotions are done to encourage more and more people to try out your application and generate more revenue from the existing ones. It is a part of common expansion strategies including penetrating different markets, developing and improving products, targeting a niche segment and creating demand.

To engage millions of users to download and use your product, you need to help them find your app in the app store. It may involve a marketing budget, but there are numerous highly successful apps with multimillion-dollar evaluations that had humble beginnings. That’s the beauty of launching an app these days!

To build your first iOS or Android app, always involve a competent app development agency with ample of proven expertise.

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