Why is magento best ecommerce platform

Magento is a PHP based open-source e-commerce platform with a modular architecture to develop scalable shopping websites. Magento’s paid edition is known as Magento Commerce (previously ‘Magento Enterprise’) which comes with a number of additional integrated features to create extensive shopping applications for all sizes of businesses.

With the power of global scalability, flexibility, and amazing shopping experiences, Magento is one of the best e-commerce solutions which is ideal for both B2C and B2B e-commerce domains. Magento web development process can be implemented with confidence to deliver the projects for:

  • Startups
  • Small and medium-scale enterprises
  • Large industries and multinational corporations

Why Magento is one of the best e-commerce platforms out there, and what separates Magento from other e-commerce Content Management Systems to build a robust e-commerce application?

Magento is preferred by about a quarter of all online businesses. It is known for its extreme flexibility and highly intuitive admin interface which has attracted the attention of international brands like Ford, Nike, Honeywell, as well as millions of e-commerce startups and enterprises worldwide.

An experienced team of Magento developers proficient in building e-commerce applications should be able to utilize the full potential of Magento by advantaging from its optimal attributes like:

  • Ownership, Scalability & Performance

    1. For a storefront built with Magento, the choice of choosing between a self-hosted website solution and Magento hosted application stays with you. There are multitudes of well-known and trusted ‘Business Hosting’ service providers offering plans tailored for Magento applications. Switching from one website hosting service to another can be done very easily these days with the availability of one-click installation tools in the market. Thus, with Magento open-source license, you have the complete control of your e-commerce business as you are free to select any hosting service provider and suitable security solutions for your storefront.

    2. Magento 2.3 is manufactured for maximum scalability and superior performance along with the ability to handle gigantic numbers of website visitors without any difficulty. With scalability enhancements, it can handle very large catalogs in a more efficient manner, process a significantly high quantity of orders every hour on the same hardware, and simultaneously support multiple admin users in the back-end fluently.

    3. To render web pages, Magento minimizes the data that is sent back from the server. The server response is quite instant and the loading times for checkout pages are remarkably reduced. With a speedy website, outstanding customer experience is achieved with improved user engagement which in turn leads to better conversion rates.

  • Nearly 5000 extensions & plugins

The modular design of Magento 2.3 not only makes it less complex to build exemplary web applications but also allows business owners to stretch the core functionalities to reshape their storefronts to bespoke requirements. Magento’s advanced APIs and built-in automated testing framework can work with thousands of third-party tools, integrations and official extensions available in the marketplace.

  • Magento has a plethora of features and customization options to create delightful shopping experiences for your customers. A few of these elements are:
  1. Multiple online stores with a single back-end CMS with the ability to target multiple markets with different prices.
  2. Progressive Web Apps Studio and Mobile-optimized themes.
  3. Page Builder for drag and drop content management.
  4. Customer Segmentation, Targeted Promotions & Merchandising.
  5. Full Page Caching.
  6. Scalable Backend Systems.
  7. Magento Mobile SDK with customizable iOS and Android sample apps to accelerate the development.
  • SEO compatibility

Magento SEO features, such as automatically generating Google sitemaps, creating search-friendly links & controlling URLs with URL rewrites, automatically sorting popular searches, managing duplicate content, enabling detailed search results by including organized data markup to product pages are some of the SEO features that are centered to make search engine optimization process very effective with Magento development.

Magento CMS enhancements can also increase the search engine visibility through the development of unique store pages which stand out from the competition.

  • Mobile friendliness

Mobile-friendly responsive designs along with Google’s preferred techniques to optimize mobile sites can be developed swiftly with Magento by using its ‘responsive design reference theme’ that can be altered for different product types and features. Responsive emails and newsletters can also be configured for mobile users, enabling customers to read notifications and promo emails on smartphones.

Mobile Commerce with Magento PWA Studio is altogether very advantageous for a reliable and fast front-end development cycle.

  • First-rate support

For scalable businesses with a lot of online transactions, it is crucial to have access to a 24/7 technical support team, in order to keep the application up and running at all times without a single disruption. Magento Knowledge Base, Self-Help Resources, Help Centre, and Magento Business Intelligence answers every possible question that arises during the application development cycle.

Besides, Magento is backed with a top of the line official documentation which is further augmented by a very large community of Magento experts in the world of application development.

Magento built in features

Magento’s market share

Magento leads the e-commerce platforms industry as approximately 20% of the e-commerce applications are believed to be built by Magento, followed by WooCommerce and Shopify.

Although the market position of topmost platforms like Magento, WooCommerce, Shopify, BigCommerce, Spree Commerce, PrestaShop, etc. fluctuates every year, Magento has consistently secured its place in the top 3 e-commerce platforms over time.

Examples of websites using Magento:

  • HP Inc. – This well-known international manufacturer of laptops, desktops and computer accessories chose Magento to cater a broad audience of end consumers, corporates and entrepreneurs.
  • Cox & Cox – With an extremely user-friendly and easier to navigate interface observed throughout the application, Cox & Cox implemented Magento for a well-structured & beautiful navigational design, increasing user engagement & session durations as a result.
  • Nike – Nike is the world’s major manufacturer of sports goods that brought Magento on board to manage its highly complex and very-large-scale business online.

Possible limitations of using Magento would be the license fee and the corresponding challenge of development/maintenance costs.

The open-source version (with core features) is absolutely free to use and does accomplish the goal. However, the full potential of Magento can only be unlocked by its paid version ‘Magento Commerce’ (formerly Enterprise), but that can incur tens of thousands of dollars based on your store’s revenue and negotiated contract with their sales team.

Pros and cons of Magento

Finding a leading e-commerce consultant which has proven expertise of Magento development would also incur a cost as well as a fair amount of time to get a quality application finished, apart from its maintenance later on. It is because choosing the right Magento development company is one of the prevailing factors for the success of any e-commerce business using this powerful platform.

We, at Vinsol, have an exceptional team of Magento developers that can build complex e-commerce applications to target a global audience. Vinsol is a prominent web development agency that has worked with numerous clients around the world to deliver highly productive end-to-end e-commerce projects. Vinsol has also been listed as Top California Magento Developers Of 2019 by DesignRush.

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