The prospect of growth in the e-commerce industry has just begun to reform the way people trade. The exponential expansion observed during the last 10 years in the online retail sector does not approach a saturation point but marks a sunrise of brand new innovations which would further transform the means of conducting business online.

There are many industry experts who are eyeing for a never-seen-before online sales forecasts by 2020. Augmented by the fact that more and more customers are active on smartphones instead of computers, the domain of e-commerce stores is likely to record at least $600 Billion in online sales by 2020, which could surpass $700 Billion in 2023. These projections are backed by 2018’s figures made available by the U.S. Department of Commerce, that showed how online transactions crossed well over $500 Billion for the first time in the history of e-commerce.

Following along with the latest e-commerce trends is paramount to build brand value, reach more customers, and secure maximum output from the investment made. The riddles of ‘what customers look for’ and ‘what should be the tactics’ to accomplish exactly what you visualize can be deciphered by embracing and benefiting from the changes happening in the general direction.

Whether you are a startup or a large corporation, improvising and keeping up with industry trends is one of the determining characteristics to remain successfully competitive in the e-commerce industry.

Therefore, we describe below 7 authentic e-commerce trends in 2019 which are fashioning the sphere of online shopping:

1. The popularity of Progressive Web Apps

A Progressive Web App (PWA) is a web app that uses smartphone’s advanced web capabilities to appear and function smoothly like a mobile application. Just like an installed app, PWAs can be instantly launched from a smartphone’s home screen. They are extremely quick to respond to user interactions, very reliable and immersive enough to keep the customers engaged for longer durations.



Given their popularity amongst modern-day entrepreneurs, It’s no coincidence that top e-commerce platforms like Magento and Spree Commerce have their own add-on products to develop Progressive Web Apps, namely Magento PWA Studio and Spree PWA.

The rise of Mobile Commerce has taken the e-commerce industry by a storm that would never stop but only proliferate.

Suggested read – Does your E-commerce store need an app?

The online retail sector is witnessing a gargantuan change in terms of growth and predicting the future of mobile technologies or Internet-based solutions can be difficult. However, the evolution of Progressive Web Apps is here to stay – a must-have detail which is not to be overlooked while deciding your next move.



2. Social Commerce

If smartphones have become part and parcel of our lives, then our social media accounts are a reflection of ourselves. Its original role to analyze consumer trends has now metamorphosed into an effective method of the conversion funnel.

Social shopping, i.e., advertising & selling products directly with ‘buy buttons’ on different social media channels is gaining approval from the people. Installing Social Commerce plugins to your e-commerce application, posting blogs about a product, redirecting the audience to a product page, and even creating a peer-to-peer model can generate huge revenue for your business if executed perfectly.

3. More Subscription Boxes are on the way

The fast-growing concept of subscription boxes has created its own fan base over the last 5-7 years. The idea of working for the convenience of end-consumers has propelled many subscription startups to sail towards becoming sizeable businesses.

There are millions of users in the United States who are currently using one or more products delivered to them on a recurring basis. Thus, offering products continually according to customer preferences is an emerging trend that you should definitely learn about.



4. Rise of AI and Machine Learning

Machine Learning has already started to revamp the world of e-commerce. Used mostly by multinational conglomerates so far, it is predicted by various analytics firms that over 75% of all customer handling and interactions would involve variations of Artificial Intelligence in many e-commerce operations like:

  • inventory and supply chain
  • asset management and tracking
  • personalized customer experience & precise recommendations
  • customer services
  • customer in-store behavior for omnichannel businesses
  • predicting trends to strategizing marketing campaigns

5. Omnichannel E-commerce

The thought of omnichannel e-commerce was conceived to promote brands value and gain a larger social media coverage than with a standalone online storefront.

However, it’s not just about keeping in line with consumer’s attraction towards try-before-buy setups. The Omnichannel approach has, in fact, started to notice how customers can be retained within a brand’s ecosystem by presenting them with every possible alternative to shop.

Rihanna at the FENTY PUMA by Rihanna Experience on April 18, 2017 in Los Angeles, California. (Photo by Kevin Mazur/Getty Images for PUMA)

Besides, opening up a temporary pop-store has several benefits like media coverage, brand awareness, sales revenue, and the excitement itself among the customers! No wonder why Rihanna’s luxury fashion line Fenty has got a pop-up shop in New York as well.

6. Influencer Marketing

Selling products by engaging social media influencers is a very effective approach to build brand trust for any type of e-commerce setting. This newer concept of marketing products by establishing transparency through social media influencers is quite interesting, and comparatively an affordable method to target a particular set of audience.

Especially for niche businesses, finding people with similar interests can be a game-changer, and a right influencer (on his/her way to gain more followers) does exactly the same.

7. Auxiliary products and ideas for e-commerce stores

Online businesses with consumer-facing storefronts and multi-vendor marketplaces have laid the foundation of a lot of interdependent byproducts, services, and modern innovations that have been contributing to the online economy in the background. Have a look at these spin-offs concepts that have witnessed an upward trend for a while:

    1. Marketplace of shipping service providers
    2. Dropshipping
    3. Services related to analytics, market research, forecasting, planning, etc.
    4. Integrations to add a multitude of features to an online store.

Bonus Tip: Product Videos

A short and professional product video is a proven way to increase sales conversions. Whether you are an e-commerce juggernaut or an entrepreneur with brilliant aspirations who is about to launch a niche website, the demonstration videos to display the product ‘in action’ would give more buying confidence to potential customers. It is the reason why ‘e-commerce product video marketing’ stays as an evergreen trend to amplify sales.

Our world is connected more than ever. Today, an independently operating online store has the caliber to reach millions and millions of prospective customers and generate substantial proceeds. For the same reason, there is an overabundance of online storefronts as well.

Starting up a business is one thing, succeeding in it is another. Hence, observing the trends and acting accordingly is an indispensable part of any master plan formulated for consumer-facing ventures, let alone the e-commerce industry.

Vinsol is a leading app development agency which specializes in designing and creating large-scale E-commerce applications using the latest trends. We are also known for providing highly-effective Android, iOS & web development solutions to our clients spread across different continents.

To get your futuristic business application developed with cutting edge technology, please contact us and we would be happy to have an opportunity to associate with you.

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